| When someone suddenly gets sick, like on a plane or at a party, everyone starts to panic.
Suddenly, someone stands up and immediately gets everyone to trust them with this key phrase:
“Trust me, I’m a doctor”
… and just like that everyone takes them seriously.
In lots of cases, nobody will even ask the person to prove they work in the medical field.
You can see this happening in all sorts of real world situations too.
From the woman who is delivering her baby in an airplane…
To the random stranger choking on a piece of a premium steak in a restaurant…
All someone needs to do to calm everyone down… is to say they’re a doctor.
Now there’s a certain something about saying you’re a doctor…
which just “short circuits” the trust center in people’s heads...
...and instantly gets them to trust you.
This isn’t just limited to the medical field.
If your car broke down, most would trust a random stranger offering to work on it, if they said they were a mechanic.
And the same thing applies in your customer’s business.
Look at it like this:
Your customer is a lot like the person whose car broke down.
They’re in a bad place… and they want out.
Urgently.
Problem is, they can’t really trust any random stranger who shows up to help them
How could they?
What if the stranger makes it worse?
They’ve already heard enough horror stories. The kind where a phony does a bad job and messes up their car.
This is where you come in.
First and foremost, you make it clear who and what you are to the customer.
Immediately give them your “I’m a doctor” line.
Trust me, while this may seem small in the grand scheme of things…
this one line creates the foundation of trust and credibility the customer will have in you
Why?
Because saying this will give you the customer’s attention, and award you a small bit of confidence.
Once you have their attention, then you proceed from there to establish yourself as an expert.
For example…
Someone in the weight loss niche could introduce themselves by saying:
“Hi, I’m John Doe, nutrition expert.”
That line gets the customer to perk up.
Afterwards, he may add on how long he’s been in the field or how many people he’s helped.
Then, he may start educating the customer about their problem, slowly positioning himself as a trusted expert.
Same thing applies to you.
Simply giving yourself an authoritative title is one of the easiest forms of proof you can use, while giving yourself a platform to launch yourself into your customer’s heads!
To Your Success, Paul Hanson
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