This is not different to how your customers “connect the dots” when they’re going                                   through your stuff.

Every piece of proof you give falls into a “proof universe” of sorts.

Like a puzzle your customers put together in their heads.

Trust me when I say this… when it comes to spending money, no stone is left unturned.

We have cases where marketers lied about how long they were in business… and got busted by a curious customer who added up all their information.

Others got busted when their credentials were proven to be false.

Others got busted when some smart detectives dug around, eventually finding out how the so-called “lifestyle” they advertised was fake!

You do not want to be in that position.

Ideally, you want all your proof, all your testimonials and your story points a single, unified image of who and what you are.

This creates an armor of proof so strong your customers will be compelled to believe you.