It’s
tempting to always be on the lookout for the next new and “sexy” marketing
approach.
TikTok,
Influencer Marketing, Chatbots – you get my point, right?
However,
more often than not, you’ll get more bang for your buck if you make sure you
nail down a few basic principles… that I guarantee your competition is
overlooking right now.
From
what I’ve observed, they are:
- Not
investing time to build a relationship
In
this day and age, connecting with
someone is easy… no matter where they are in the world. However, it doesn’t
mean you’ll have enough trust right away for them to buy from you.
Of
course you can overcome this by having an offer so incredible and unparalleled
that they won’t be able to resist buying from you without even knowing who you
are (and I’ve mentioned how to accomplish this in my past emails, and will
probably talk about it in the future too)... but that doesn’t happen often.
More
often than not, you’ll need to earn your stripes to build the trust of your
customer in the long run by keeping up constant communication.
- Ignoring
customer feedback
One
of the best ways to know what your customers are thinking is through their
support tickets, because they’re actually engaging with your product or
service.
These
support tickets hold tons of clues on what is working (and what’s not). Use the
information to adjust your business, your communications, and even the product
or service you offer.
- Asking too
much and too often
Too
much of anything is never a good thing. Asking too many questions on a form,
constantly hitting up customers for feedback and ratings, even selling
customers something in every single social media post can be, well, too much!
Give
your customers time to digest your previous offers, your previous posts, even
their previous experience with you before asking them to do something for you
again. If you don’t give them time to breathe, they might just stop responding
to you altogether.
- Trying too
hard to impress
People
need social proof to believe someone has the knowledge and skills to offer
them. I get that. That’s why testimonials and storytelling are so important in
marketing.
But
constantly showing off your accomplishments will drive customers to put you on
mute. Instead, pick the one thing that resonates most with your target audience
and just highlight that.
But,
you know, keep it cool too!
Until
next time, Paul
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