It’s tempting to always be on the lookout for the next new and “sexy” marketing approach.
TikTok, Influencer Marketing, Chatbots – you get my point.
However, more often than not, you’ll get more bang for your buck if you make sure you nail down a few basic principles… that I guarantee your competition is overlooking right now.
From what I’ve observed, they are:
1. Not investing time to build a relationship
In this day and age, connecting with someone is easy… no matter where they are in the world. However, it doesn’t mean you’ll have enough trust immediately for them to buy from you.
Of course, you can overcome this by having an offer so incredible and unparalleled that they won’t be able to resist buying from you without even knowing who you are (and I’ve mentioned how to accomplish this in my past emails, and will probably talk about it in the future too)... but that doesn’t happen often.
More often than not, you’ll need to earn your stripes to build your customer's trust in the long run by keeping up constant communication.
2. Ignoring customer feedback
One of the best ways to know what your customers are thinking is through their support tickets, because they’re engaging with your product or service.
These support tickets hold tons of clues on what is working (and what’s not). Use the information to adjust your business, your communications, and even the product or service you offer.
3. Asking too much and too often
Too much of anything is never a good thing. Asking too many questions on a form, constantly hitting up customers for feedback and ratings, and even selling customers something in every single social media post can be, well, too much!
Give your customers time to digest your previous offers, your previous posts, and even their previous experience with you before asking them to do something for you again. If you don’t give them time to breathe, they might just stop responding to you altogether.
4. Trying too hard to impress
People need social proof to believe someone has the knowledge and skills to offer them. I get that. That’s why testimonials and storytelling are so important in marketing.
But constantly showing off your accomplishments will drive customers to put you on mute. Instead, pick the one thing that resonates most with your target audience and just highlight that.
But, you know, keep it cool too!
Until next time,
Paul Hanson
|
