Have you ever seen online courses that cost more than a very nice TV or even a car? I mean, some courses easily cost $2,000, $5,000, and even $10,000. A whole ton of money.
Are they worth it?

Most people will argue it's way too much and you're better served to get a lower-priced option from another guru with decent credentials. They will argue that in some extreme cases, you can even find this information for free online.

 
On the other side of this debate, you will have gurus that will go out of their way to justify the high price of the product. They will point out that they have created more successes than anyone in the particular niche, that "you get what you pay for", that while you pay more, you also get more, that they've done X or Y to make it almost impossible for you to fail, therefore the product justifies its high price.

I think that both sides miss the mark. They both have a point, but the real value of a high-priced product is actually...

... it creates a higher level of commitment in you.

Research has proven that our actions shape our identity. (Most people believe it's the other way around.)

 
Here's what happens when you invest a downright scary amount in a product.

 
When you do that, you start building a new identity. You're literally telling your brain (through actions, not words - way more powerful!) that you're now someone who's seriously committed to getting a result in whatever the course teaches you.

Also, the bigger the amount, the more serious your commitment.

 
Think about this. If you spend $1 on an ebook that will teach you productivity secrets, there's a chance you might not take it seriously. (What to speak of a Youtube video that you get for free?) You might read it, or you might not. You might watch it, or you might not. There's an even slimmer chance that you will act on the advice.

 
On the other hand, if you invest $2,000 in a productivity course that contains the same information, but it's by someone with great credentials, and tons of proof, it's delivered in a video format, it contains a private coaching bonus, and what not... you're WAY more likely to succeed. Not just because you're getting all of this extra stuff. That's nice. But the key is you're taking this way more seriously.

 
So consider this the next time when you come across an expensive course and start to think whether it's worth it.

I still want you to make a smart decision, of course. Due diligence and all that.
But sometimes it's worth it just to invest big... to reap big rewards.

To Your Success,

Paul Hanson