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Here are a few of the key findings:
• 57.9% of marketers who took part in the study plan to increase their email marketing budget in 2017. • 53.6% rate email marketing's effectiveness as good or excellent. • 50.4% of marketers don't do any targeting when sending their campaigns.
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Dave will go through the results of the project. He’ll also talk about the critical areas of email marketing that boost response, and how to use marketing automation to deliver more effective, highly targeted emails.
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