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List hygiene is one of the most underappreciated areas in email marketing. In a nutshell, it's making sure that your mailing list is clean and unsubscribes, bounces, etc. are removed regularly.
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There is still a false belief that your list size determines its value, despite numerous campaigns proving that it’s the engagement metrics that actually matter.
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It's better to have a database of 10,000 subscribers who actually WANT to receive and engage with your emails, rather than 100,000 subscribers who don't want to have anything to do with you!
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Don't force subscribers to stay on your list.
Don't hide your unsubscribe link. Instead, try asking on your form why people unsubscribe and improve from there.
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Get rid of dead weight
Consider removing subscribers who didn’t open any emails from you in the last year.
Subscriber engagement does play a role in deliverability. High engagement reduces the chances of your emails being picked up as spam.
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Asking again is not a bad thing.
Regular reconfirmation campaigns, if done correctly, will keep your list quality high with barely any influence on your revenue.
Consider doing a reconfirmation campaign every 3 months for subscribers who haven't opened a single email in that period.
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Got questions? Please feel free to reach out to your Enterprise Customer Success Manager, Taufik (mohd.taufik@getresponse.com), for more information!
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Regards,
The GetResponse Malaysia Team
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