Subject: Lesson #2: Marketing automation – building blocks

The Building Blocks of Marketing Automation. View this message online.
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Hi Friend!
Ready for your next lesson? This time, we'll look at the building blocks of marketing automation. Plus, see how to combine conditions, actions, and filters to build powerful, scalable workflows.
Let's start with your contact list
It's the fuel for your marketing automation workflows. Even the best workflows won't work without prospects or customers. See why.

So, start building and growing your contact list. And if you're looking for more list building secrets, don't miss our exclusive list building mini course!
A look at conditions, actions, and filters
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Putting it all together
A workflow is the last marketing automation building block. It could include:
Welcoming new contacts or customers
Setting up a tagging and/or scoring strategy
Sending educational content
Nurturing website leads
Ecommerce reactions
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The best part? You can start as small and simple or as big and complex as you like. Check out our video examples for some inspiration.
Your turn!
Build your first workflow. Take this time to optimize an existing workflow, or plan a new one.
START YOUR 30-DAY FREE TRIAL
Stay tuned for the next lesson:
Mastering the Automated Welcome Series
Got questions? Simply reply to this email. We're happy to help.
Happy marketing!
GetResponse Team


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