Subject: What is entrepreneurial creativity?

It was 1921 in Texas when fast food restaurant ‘The Pig Stand’ opened its first drive-through.

 

Customers entered the parking lot where carhops served them burgers and fries on trays clipped to the car’s window.

 

Restaurant owners watched their profits soar, as they dropped their prices and operated with less staff.

 

These days, one employee operates a drive-through.

 

Customers have access to quick and easy food, which keeps the revenue pouring in and profits high.

 

Not only did drive-throughs create a fast and efficient way of serving customers...

 

They also changed the variety of food offered to patrons.

 

As a result of more drive-throughs, the automotive industry changed as well.

 

In the early days, vehicles with cupholders were rare.

 

But by the late 1980s, many vehicles had more cupholders than passengers.

 

Drive-throughs and cupholders are commonplace nowadays...

 

But it took a creative mind and a special way of thinking to make them happen.

 

And believe it or not...

 

There are specific methods and frameworks that will help you achieve big breakthroughs and drive more revenue in your business, too.

 

Chat soon,

Ron & Carole


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