Friend,

Back in 2021, a friend approached me to start a business with him…

I didn’t want to divert my attention away from my marketing clients,

but he was already making a lot of money…

So I thought it would be a good learning experience.

It was!

And I learned 1 major lesson in these years working with him.

The most important and profitable resource in business…

Especially for solopreneurs!

As you know, I’m a marketer.

But there’s a big difference between marketing and sales.

Alex, my business partner, is a master salesman.

I built systems that ran the business almost on autopilot.

Including internal marketing systems to continue serving

and selling to our clients.

But, do you know what I didn’t do for over 2 years?

Client acquisition.

That was all Alex.

And if you think he was cold calling people every day, you couldn’t be more wrong.

People were coming to him. And referring us to others…

And I mean, enough clients to run a business that have been paying both our families bills for 2 and a half years.

You see, Alex has a HUGE network of contacts,

after over 10 years in the network marketing business.

Networking!

That’s the most precious resource of every successful business person.

Their network.

Ask anyone who’s made it big.

Use LinkedIn. Build your network!

Best,

Fran