It doesn’t matter where you’re publishing…

• LinkedIn

• YouTube

• Instagram

• Tik tok

• Blog

• …

If you’re creating any kind of content, you’re probably making one of the following 2 mistakes:

1. You’re creating content and publishing with no end goal.

2. You’re publishing and trying to sell through your content.

I work with content creators all the time,

and these 2 are the most common mistakes I see.

The result is… no one is making as much money as they could be.

Friend, as a content creator, you deserve better!

And you’re about to find out how to increase your earnings 10 fold…

Last week, I told you about the 2 levers to scale a business online.

Do you remember what the 2nd one was?

→ Intimacy. Turning your followers into (email) subscribers.

I call it intimacy because…

It’s the equivalent of advancing into a more intimate relationship,

but business-wise.

Your followers on social media aren’t ready to buy!

They’re there to be entertained. Educated. Informed.

So don’t confuse them. Don’t make them feel pushed!

Haven't those excessive YouTube ads gotten annoying lately?

Remember the last time a creator on YouTube told you to buy some of their merch?

...or advertised some sponsored product in the channel?

...or someone tried to push something through your DMs?

The solution couldn’t be simpler.

Your ONLY goal on your publishing platform must be to move your followers to your email list.

And I really mean it with the ONLY goal.

The sale is made through those emails.

(Subject for another day)

“But how? What should I give them so they subscribe?”

Every one struggles with this one.

And whilst the answer isn’t simple, because every business is unique…

There’s one question you can ask yourself to get there:

• “They are interested in my content. How could I help them further?”

Once you have the answer, build something that:

• Is quick to consume.

• Easy to implement.

• Good enough to sell.

• Doesn’t require you giving away your time.

And give it away for free!

If you need help with this, here’s what I can do…

I’m opening up my consultations for you, because you’re on my list.

(Not charging anything for one week.)

→ Book a 30-min call with me and you’ll get out of it with more ideas than you can handle.

Here’s the link: https://francallado.com/hom-call

I can only keep this offer up for a week, so don’t delay.

See you on the call?

Talk soon!

Best,

Fran