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Hi Friend,
I’m sure that like most restaurant owners you’ll have done searches in Google to see where your restaurant appears in their rankings. |
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And if you’re ranking well then you’ll hopefully appear in what’s called ‘The Google 3-Pack’.
** Just in case you don’t know what that is, The Google 3-Pack is the three businesses that Google highlights at the top of search results.
So in a search for ‘indian restaurant Burton on Trent’ for example, the results look just like this image on the right…
The Google 3-Pack are the 3 results that I’ve highlighted in red in this image.
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Nearly 70% of searchers in Google choose from the 3-pack and don’t go further down the search results. So in this example, they’d choose one of these 3 restaurants and not look at any others.
It’s therefore really important that your restaurant appears there in the 3-Pack!
BUT… where does your restaurant REALLY appear in the 3-Pack?
What you may not know is that not everyone in your area will see the same 3-Pack results…
The results are dependent on the searcher's exact location. So even someone less than a mile down the road could be seeing different results to you.
Take a look at this map…
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In this example, anyone searching from the location of this restaurant (the centre of the map) will see the restaurant in position 1, but searchers even just a short distance away will see the restaurant in position 7, 9, or even lower! In other words, they probably won’t see the restaurant information.
So even though you thought you were doing well and were in the 3-Pack, most people in your town may not find you at all!
Want to see EXACTLY where your restaurant appears for searches from all over your town or city?
In this quick video, I show how you can easily find out your 3-Pack rankings for people searching from anywhere in your area and beyond...
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| Click here to see the video on my website.
In an upcoming post, I'll be sharing some simple methods to improve your Google 3-Pack rankings, but in the meantime, I'd highly recommend that you follow the video and find out your exact rankings all over your local area.
And if I can help you with anything, please drop me a message.
Best regards,
Chris Towland
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