The Pepsi Challenge

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Subject: The Pepsi Challenge

The Pepsi Challenge was a marketing stunt by Pepsi in the 1970s and 1980s.

Picture this: a table pops up in a bustling shopping mall, manned by eager brand reps.

Curious passersby are lured in with the promise of free soda. They’re handed two cups—one filled with Pepsi, the other with Coke—without knowing which is which.

After sipping both, they’re asked to declare a favorite.

The twist?

More often than not, they picked Pepsi!

This taste test showdown became legendary, shaking up the cola wars and sparking spirited debates.

Pepsi was a major underdog before “The Challenge”… but they claimed sweet victory, asserting that their bubbly brew was the people's choice!

The Group Lesson Challenge

I would submit a new kind of challenge…

“The Group Lesson Challenge”

A simple comparison of Piano Express to (basically) every other group lesson curriculum on the market.

There’s really no comparison.

And now… with our dedicated onboarding coach… you don’t even have to “walk alone” as you convert over to group.

You have a personalized “concierge” that will help your academy get group lessons going for the fall.

If you’d like to learn more about group lessons or Piano Express… Then you are in luck!

We are hosting a free live training about group lessons at the end of the month!

Click here to register

Here’s what we’re going to cover in this class:

The equipment you need for a group studio
How to run an hour-long group lesson
What kind of curriculum you should use… and what kind you shouldn’t use
How to set up a group classroom
How to make group lessons work in a large academy
How to train others to run your group classes for you
How to convert your studio to group… without parent pushback
The messaging you should use in your marketing
So much more

The best part?

This live training is going to be free!

Just click below to register…

There will be a replay, but to get the replay you need to register.

See you on the 29th!

Best,

Daniel and Greg

🤝 COLLABORATION

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Subject: The Pepsi Challenge