First things first: When you are starting your journey as an independent music artist, you have to ask yourself, "Who am i?" Are you a hobby artist, or are you a professional recording artist?

A hobby artist is someone who’s just focused on making music and expressing themselves. Usually, they spend the minimum amount, if any, money towards releasing their music. They use platforms like Soundcloud, Bandcamp, or Rapchat to create songs and post them.

Their dream is to one day be discovered and to “blow up” and get signed, but they are not planning or spending money towards that goal. It's more of a dream.

On the other hand, professional recording artists work towards building their business around their music. Music is the product, but they understand marketing via content creation or marketing dollars that are spent to push a record.

They spend a lot of time building a relationship with their audience or strategizing on ways to build an audience. 

At one point, most artists have been hobby artists, but there comes a time where you figure out who you are. You either accept you are a hobby artist, or you become a business.

The truth is most creatives just want to create music and have a good time doing it, and there is nothing wrong with that. However the next level takes work. You have to play the game. Whats the game?  Read More