I recently saw this video by a very outspoken artist named RUSS from Atlanta/Jersey. He's built a crazy fan base/following organically & struck a 50/50 partnership with Columbia. I get a lot of artists/producers that ask me about signing to a label & what it takes to get there in 2017. Take a second & check out the process he went through to make it happen when you get a chance & leave a comment with what you think. (Click Link Below)