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5 Reasons Why People Don't Listen to Your Music
Example # 1 : Please stop sending these …
Email marketing is extremely important and I’m a huge advocate of using it to engage your fan base. The problem is that most artist don’t understand how people work. Whenever you do send out an email to your list of fan, it needs to always feel personal. You have to think about yourself and what you like and dislike when receiving emails. When I say personal, I don’t mean, “Hey Bob, listen to my mixtape , click here.” (mixtape cover) . PLEASE DONT DO THISSSSSS!!!! I remember getting an email last week and It was so good I had to listen to the music. The email was compelling and I felt like it was written for me even though I knew it was a email blast. Another thing, if you do send out a email blast through services like gmail, yahoo, etc, make sure to BCC so that we don’t see every single person you are sending the email to.
Example # 2 : Your Brand doesn’t look legit
Aesthetic are important, and depending on how something looks, determines how people react to it. Its fucked up but its the truth. I mean lets be honest, Young Thug wouldn’t be Young Thug without the stigma behind his image. Android are capable of doing way more then iPhones, but iPhones look way better. You’re more likely to follow a random person with 24K followers on Instagram before you follow someone random with 200 followers. One person isn’t better then the other but visually one looks more important then the other. Everything that has to do with you as a brand, has to look the part. Your website needs to look good, your social sites need to look good, anything that has to do with your brand needs to look good. You can have the best music ever created and people will look right pass you.
Example #3 Thinking people will find your music in a sea of music
There is so much amazing music out there that goes unheard every single day. I personally browse through Soundcloud looking for dope music, sometimes spending hours searching. The reason why certain artist are brought to the forth front is simply because they found a way to gain mass amounts of attention and exposure. A lot of people hate the new generation of “Hip Hop” Rappers. Even J. Cole through some jabs toward the “Lil” Whatevers” , but the truth is they were able to build a fan base off of their “not-so-lyrical” music.
You have to learn how to get to the people and now of days its easier then ever before. I don’t believe we will have super star artist in the future, like Beyonce, Prince, Michael Jackson, etc., and the reason is because...... [Read More]
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