Bars Are Not Enough
In the last article, “Music Is The Bare Minimum,” I asked if you knew your target audience. Most artists have an idea, but if I asked you to create a profile of your audience, what would it look like?

Before we build the listener’s profile, we need to understand the difference between old media and new media. The reason many new artists, whom you may feel are not as “artistic” as you, are doing well is that they understand new media. New media doesn’t care about how lyrically better you are unless you present it in a creative way. Remember, you are an entertainer, and the goal is to draw a large audience.

Old Media vs New Media
Once upon a time, you had to read magazine articles to learn bits of information about the artists you loved. There was a sense of mystery, and fame seemed out of reach for everyday people.

However, in today’s media, everything is in your face, and nothing is left for the imagination. Becoming “famous” is available to anyone who can attract the attention of the masses.

YouTubers and Twitch streamers have more influence on the youth than “Famous Rappers.” TikTok has more influence on music discovery than Radio and TV. In fact, TikTok is the number one driver of music discovery for Gen Z.

Online Presence Matters
People look to your social media, including your job, to judge whether you’re worthy of their time and money. When someone stumbles upon your music, the first thing they usually do is check your social status.

It’s not about how many people are following you. Many listeners love discovering good music before the masses. They care about aesthetics, who you are as an artist, and how often you post. (Continue Reading)