Do Albums Matter?
The real question is, “Who do they matter to?”. The answer is simple; albums will always matter to the grassroots. The grassroots is your core audience. They’re the ones at all your shows, buying merch and know the words to every song. Yet when you look at major artists in the industry today, their grassroots only makes up 1-10% of their overall audience. The larger percent are the masses or what we like to call the “sheep”. The sheep are usually focused more on singles and will probably only listen to an album once or twice. So when you ask yourself, “how often should you release singles ?“. The answer depends on who you’re trying to feed and where you are in your career.
Every aspiring artist starts at ground zero. It takes time to develop your sound but..... READ MORE
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