With new marketing technologies being released every day, it's easy to lose focus on the tried-and-true methods that built the world of online business.

IMHO, email marketing is the best example of this. With so many different flashy social media and advertising platforms, you could be forgiven for forgetting that email marketing is one of the best investments many businesses can make.

There are a lot of entrepreneurs who are on 3+ social platforms but don't know the differences between email newsletters and autoresponders.

Even in the world of online sales like eCommerce, many stores only send monthly or bi-monthly marketing emails. Some don't even consider the fact that a good autoresponder strategy can massively increase your overall conversion rate and customer lifetime value.

If you need a new or better email marketing software, I use GetResponse, which integrates easily with most website/landing page builders and other tools like chatbots.

If you'd prefer an all-in-one marketing tool, I recommend Systeme.io. It doesn't integrate with other platforms like GetResponse, but that's because it has pretty much everything a beginner business needs.

By the way, I'm working on a lot of email marketing related content, so remember to subscribe to my YouTube channel if that interests you. You can also reply to this email if you have a question or want to request a specific tutorial.

Take care, and we'll talk soon.

Alex.