|
 The UnLetter - New Resource Alert
Never underestimate the power of a simple tool." - Craig Bruce
They're Here!
Simple But Powerful New Tools
 Power up! Something small, but highly charged, is ready to hit the air waves.
We're green-lighting the latest shiny new tool for your evidence-based, pro-woman/pro-life marketing toolbox.
Introducing the shorter, faster, budget-friendly 30-second radio ad. A cost-efficient, cut-to-the-chase version is now available for all four of our existing 60-second radio spots.
The streamlined :30 versions are quick and straightforward, but still just long enough to:
- introduce important new academic evidence about coercion and other risks,
- challenge public assumptions about "choice" and other exploitation and risks to babies, mothers and families at risk,
- re-frame abortion as The UnChoice -- a human rights abuse endangering the fundamental rights, welfare and lives of both babies and mothers.
These new, :30 radio ads are versatile, evidence-based and powerful. In addition to use as affordable shorter radio ads or free PSA's (Public Service Announcements), these :30 radio spots have many other applications. (Read more about this further below.)
Listen to the First of Four :30 "The UnChoice" Radio Ads!
Click on the link below to hear the first of four brand-new :30 ads. We'll also be sending you each of the four newly updated :60s featuring the latest research plus the current, message-reinforcing web site address: TheUnChoice.com. This address underscores the evidence-based truth that coercion (which is not only illegal, but cruel and common) and its heartbreaking, even deadly maternal and familial aftereffects are not equivalent to "choice!" Watch for upcoming issues of The UnLetter to see the other radio spots.
"Shotgun Abortions" radio spot #1
This and other ads convey the various types, injustices and aftereffects of unwanted, coerced or forced abortions in America and elsewhere. Read the full transcript of "shotgun abortions" :30 radio ad here.
Many Potential Uses
Please use and share this and upcoming radio spots! In addition to paid or Public Service Announcement (PSA) ads/media, there are many other practical ways to use these ads. You can download and share the files by email on web sites and social media,
play them in booths or at special events, in-person or via traditional mail or package delivery and much more.
Think outside the media box!
You needn't spend a fortune to make a big difference:
- Download, save and take these ads to your own local civic, school, church, organization or media groups.
- Share them at fairs, booths or tables, meetings, civic clubs, church and school activities.
- Use them in lesson plans, at science or health fairs, and at other gatherings, too.
- If there's a crowd, keep headphones handy and let people listen.
- Make extra copies burned onto disks, flash drives or PDAs to share or hand out individually or in quantities.
- Share them to respectfully challenge abortion or "choice" advocates who honestly believe it's about "choice" or even "safe."
- Send them to lawmakers, lobbyists and leaders to challenge their "pro-choice" presumptions and stereotypes with new, evidence-based truths.
You may even want to copy one or more radio ads to mass-distribute or include in existing mailings, information kits, etc.
This new, shorter 30-second version can also help lower the overall media cost if you, your group or several groups pooling resources want to do a full-scale, multimedia campaign in your community about The UnChoice. (Learn more in Ads 101.)
The UnChoice -- A Myth-Busting, Evidence-Based Message the Public Hasn't Heard
The UnChoice radio ads are part of a comprehensive, holistic, research-backed public-directed advertising and education campaign. Academic evidence from the Elliot Institute and others about pre-abortion coercion, deception and exploitation, plus post-abortion harm and heartbreak, has yet to see the light of day in many societal arenas and venues.
Each of The UnChoice campaign ads directs consumers to TheUnChoice.com -- a public-oriented, content-rich web site where consumers can:
- learn more
- download academic evidence in user-friendly formats
- find the right kind of help for their situation, or
- offer to help to others
Coercion is illegal and terribly wrong, yet common.
The UnChoice message shares research that exposes coercion (an illegal, internationally recognized human rights abuse) in its many faces and forms. It comes from all sides, happens in all sectors of society, and can escalate to violence or even homicide, the leading killer of pregnant women. The UnChoice message reveals abortion's multi-faceted assault and other significant risks and human rights abuses for women, babies and others before, during and/or after abortion.
The Poignant 60-Second Versions Are Still Available, Too!
Of course the classic, poignant and more in-depth 60-second radio ads are still available, too. We have updated each ad with the most current research plus the shorter, compelling, on-message and easy-to-remember web site address.
Watch your email for other spots coming soon. Then use them, share them, learn more about radio ads and media, or incorporate these ads into an effective "big picture" campaign. (Learn more about campaigns here and in Ads 101.)
Reminder: Please Support Our Work if You Can
I have found the paradox that if I love until it hurts,
then there is not hurt, but only more love." - Mother Teresa
For over 20 years, the Elliot Institute has been documenting abortion's abuses, risks and impact on women, men, families and society, and making this information available to public and pro-life groups, advocates and leaders. Our academic evidence is being used in important legislative, legal and medical arenas. We are distilling much of this research and other information into respectfully presented, evidence-based user-friendly formats to help make it more accessible.
Due to the power and urgency of this evidence we are making these materials available free of charge to reach as many people and save as many lives as possible, while securing authentic rights in the short-term and long-run, too. Please partner with us to help babies, moms and families and to end abortion with compassion sooner rather than later. If you support our work, please donate if you can. Even a small amount helps!
We are also in need of Sustaining Partners who commit to donating a regular amount, however small, on a regular basis at intervals of your choosing. Thank you for your partnership in this work!
donate * Twitter * Facebook * news * unwanted abortions
unsafe * suicide risk * teens * help & healing * books
bumper stickers, T-shirts, rally signs & more
Afterabortion.org * Church Awareness Project
Center Against Forced Abortions
|
