Dear Friend,

Thank you for signing up to help us with our Outreach Giveaway!

As you've seen, the actual launch of the five-day campaign beings on Monday.

Before I explain what we are asking you to do, please spare me a moment to explain why.

As you've probably noticed, during the last couple weeks we've been sending out a fair number of notices about this Outreach Giveaway to our own list, including you.

On a much smaller scale, this is similar to how Hollywood, businesses and others try to build buzz and anticipation. We are following this model for two very good reasons.

1) People are busy. They may be busy the day you actually announce a giveaway and so not notice. We all start deleting "extra" emails, or even have some trapped by spam filters. By sending several advance notices it is more likely people will notice when the actual Giveaway is made available.

2) People are really busy. They have to sort out what things are more important than others. Seeing multiple notices from someone they trust will bump it up on their radar. Also, a teaser like, "Something interesting is coming but I can't tell you about it yet," perks their interest.

Studies show that just a single pre-announcement like "Tomorrow I'm going to send you something interesting" will double, triple, or even quadruple the amount of time and the  number of people who will look at what you send them "tomorrow."

So how does this apply to your helping us as an Outreach Partner?

It's simple. While we will want you to send a notice of our Outreach Giveway to your friends, families and others on Monday, your efforts will be much more successful if you send out the pre-announcement below.

Feel free to modify it to add your own personal reasons why you think your friends and family should give a few moments of their time to look at our offer. But please take the time, as soon as you can, to send out this pre-announcement to help your friends and family become interested in what's to come.

Thank you for all your help, and for being one of our Outreach Partners!

Amy
Elliot Institute
Outreach Giveaway Coordinator

====================================

Here is the pre-announcement you can send to your friends and family, and anyone else you think might be interested. Feel free to modify it to make it more personal.

Dear Friends,

How would you like to hear about a way to stop 80 percent of abortions ... while still protecting the rights of women? Would you like to know how we can end abortions that are unwanted or the result of pressure, coercion, misinformation, threats or even force?

I've been on the Elliot Institute email list for some time now. They have published over a dozen studies in professional peer-reviewed journals, documenting the harm abortion does to women and families.

Plus they're doing some great things in the way of public education from a very pro-woman / pro-life perspective.

Although I don't know all the details yet, this coming Monday they are launching a five day-only Outreach Giveaway.

One of their main goals is to give people like you, who may not even have heard of them, one of their most valuable and praised resources for free.

They're doing this to help inform pro-woman and pro-life people everywhere. But I'm sure they are also doing it to help grow their list of supporters.

I pray you will give them a chance to impress you as much as they have impressed me.

Watch for my email on Monday. I'll send you the details as soon as I get them.

Watch for it! Thanks.

[Your closing and name here]

P.S. -- I like this group so much I volunteered to be an Outreach Partner and to pass this information on to people like you.

Please feel free to pass it on to other people you know.