In This Issue:

Little Button. Big Billboard.

A big little message and how you can use it

Why The UnChoice Message Matters

Research-grounded. Guided by experts. New evidence of injustice and risk to both women and unborn children.

Want to Change the World? Push This Button

Ideas for using these resources

The Benefits of Outdoor Advertising

Learn more about what outdoor advertising is
and how it can help spread the message

If you've joined us on Facebook, you've already seen it: A little button. A big message. A lot of ways to use it, too, from a billboard to a bumper sticker to
-- you guessed it -- buttons!

Thanks to the help of a generous volunteer, we're pleased to unveil an important little piece of TheUnChoice campaign family ... a reminder that abortion is not about "choice" when most abortions are unwanted or coerced and so many women are left to suffer in silence in abortion's painful aftermath.

The UnChoice represents countless injustices and risks faced by both unborn babies and their mothers. For women and girls, this includes not only the loss of their baby, but also pregnancy-related discrimination and abuse, deceptive counseling, pressure and coercion, trauma, and injury and death resulting from abuse, homicide, botched abortions and post-abortion complications.

This is an urgent concern and not most people's idea of a "choice!"

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A lot is at stake. Both the lives of the unborn children who are at risk and the lives of girls and women who are risk of unwanted or coerced abortions and/or the trauma of abortion right now. Not to mention the families among us who are quietly grieving pregnancy- and abortion-related loss.

You can expose the "choice" myth, end the injustice sooner rather than later, encourage compassion and healing, save lives today and transform the culture tomorrow. All this, simply by telling the public it's not about "choice," nor is it "safe" or even just. It's a risk and human rights abuse to both women and unborn children.

The UnChoice billboard, buttons and other materials we're unveiling here are part of an integrated family of ads and resources that work together to correct stereotypes, educate, warn, deter, protect, restore and heal. (To learn more, see Why This Campaign Is Different and Essential and 12 Things This Campaign Can Do.)

That's a lot with this big little message!

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We're bringing The UnChoice message to life with a small button and a big message. You'll be seeing it on bumper stickers, signs and more. Wear it and share it to send a wake-up call and get people talking. Refer them to TheUnChoice.com for a fresh, research-backed perspective on this issue and an urgent, compassionate message of hope.

Here are some ideas for using these materials:

Rally-bound? Get a button, bumper sticker and more!

Grab a button or bumper sticker and take this message to the streets, the National Mall, the halls of Congress and beyond. Take it to pro-life events, youth group meetings and more. Share it in person, in print or online. Even if you aren't attending an event, put a bumper sticker on your car or wear a button to show your support every day. (We'll also have T-shirts and other items coming soon!)

Use our billboard

The artwork for this billboard is available in formats for different sized billboards. Please contact us to find out how you can go about running this billboard in your community. 

Use our small ads or run an ad campaign

Click here to see how you can use these materials, run ads, or run a whole campaign in your community. Make a donation to allow this work to continue (we provide many of our materials free of charge to ensure everyone can use them). Share our materials and our message about the risks and injustice to both women and unborn children.

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Outdoor advertising can range from posters to signs in a yard, on a park or bus-stop bench, inside or outside a bus, to the familiar billboards in busy metro or remote rural highway areas. It can even include the magnetized signs that people put on their cars, vans and SUVs.

Billboards and other outdoor ads are a great way to capture attention, change attitudes and convey an important new message. Read more

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Many of these resources are available free of charge. Please see the terms of use before using them. If you can make a donation to help cover our costs, this would be greatly appreciated. We rely on the generosity of our donors to help support our research and educational efforts and allow this work to continue.

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education and outreach efforts

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