Subject: Rat shit can do what?

"A single rat dropping can ruin a pot of porridge."


I love the above metaphor.


It's the same as:


"one bad apple can spoil the whole bunch"


But I prefer the rat one.


Why?


Because of the image, it paints in your mind.


In your mind's eye, you can see a rat squatting over your freshly cooked porridge pot and dumping a nice long steamy turd in it.


It makes it more memorable.


It's one of the things I enjoy about writing.


It can make you feel something or see something.


All with words on a page or screen.


The best thing is that this is a learnable skill.


And as you learn you can profit from it daily.


This is why it is vitally important that you build an email list.


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All the best,


Jouvan




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