Hi Friend,

I've noticed there's one thing that property entrepreneurs fail at...

It's that they underestimate the power of social media for growing their business. (Usually by not making use of paid social ads)!

I totally understand why this happens too, a lot of the time it's because they've never been able to track ROI from social media, or they feel that posting on their business page every day will suddenly lead to more enquiries.

Here's the thing though...

The social media algorithms have changed.

5 years ago, you had every chance of going viral.

Your posts were seen by every person who liked your page, their friends, and everybody else!

But then Facebook realised that they needed to make money...

...And overnight they changed the algorithm, DRASTICALLY!

So much so that your business page posts are now seen by a measly 3% of your page followers.

Yes, up to 3%.

I tell people constantly that if they are only posting on their business page without putting any money behind their posts, then they are simply 'ticking the box' and can't expect to achieve anything with their social media strategy.

For me personally, I've redistributed my social media budget...

I'm spending less on generating organic content, and putting more towards advertising my higher-quality posts instead.

My brand is now being seen by thousands more people every day.

So Friend, hopefully I've opened your eyes to the reasons why you might not be generating the results you want from social media...

Luckily the property industry is prime for generating leads with paid social media ads right now, so there's still a chance to get involved!

Cheers

Rob

Founder

www.luminate.social