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The Yahoo! Case Study Out now ...
Hi Friend,
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The Yahoo Case Study is out now! It's available as a FREE download from the The Yahoo Case Study Web Site.
The outline teaching notes are included on page 36. Lot's of examples of great concepts and challenges are referenced. A great read along with our "Masters in Strategy" Guidelines.
And what of digital disruption …
The case study is also a great example of digital disruption. Yahoo as the first major online portal, was challenged be the emergence of Google (in search) and Facebook (online ads).
We analyze the Yahoo years into four great periods. Each with a CEO with differing ideas on goals and strategy. I hope you enjoy the case study. Let me know what you think! |
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Don’t miss our regular updates from the Dimensions of Strategy Team. Encourage your friends and colleagues to sign up and join the mailing list. Next week, we will reveal our list of the Ten Books you should read to prepare for the digital challenge and “The Four Global Trends Shaping Digital Disruption.” Don't miss that!
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Happy (Digital) Strategies,
John
John Ashcroft PhD BSc(Econ) FRSA, CBIM
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The Yahoo! Case study out NOW!
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Released on the 26th June. The latest case study in The
Dimensions of Strategy Series, follows the success of Apple, Lego and
Twitter. Our case studies are in use around the world.
Video
clips, financials and Keynote slides are available on the web site. The
teaching notes and the full case study will be available to download
soon. The YAHOO! Case study, we think it's our best yet!
Visit The Yahoo Case Study.
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Interested in Strategy? Join our Masters of Strategy series...
Don't miss our regular updates on Corporate Strategy in the Masters of Strategy Series.
© 2016 John Ashcroft and Company, Economics, Strategy and Social Media, experience worth sharing.
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