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Get the BIG Picture : Share of Search
Hi Friend,
With the Dimensions of Strategy, we always like to give you the BIG Picture. This week we focus on the Share of Search. In the U.S. Google has dominated search, with a near 70% share over the last six years. In 2004, Yahoo and Google were neck and neck with a mid thirties share each.
Strategic mistakes were made by YAHOO!, leading to the surrender of share by the once market leader. Co-operation with competitors was always likely to lead to mixed results from a mixed agenda.
Our YAHOO case study will be released at the end of the month. If you have any comments or suggestions, please feel free to drop me a line. Keep up to date with the latest thinking in corporate strategy,
Happy Strategies,
John
John Ashcroft PhD BSc(Econ) FRSA, CBIM
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The Yahoo Case Study ... out soon
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The Yahoo! Case study
...
will be released on the 26th June. The latest case study in The
Dimensions of Strategy Series, follows the success of Apple, Lego and
Twitter. Our case studies are in use around the world.
Video
clips, financials and Keynote slides are available on the web site. The
teaching notes and the full case study will be available to download
soon. The YAHOO! Case study, we think it's our best yet!
Visit The Yahoo Case Study.
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Don't miss our regular updates on Corporate Strategy in our Dimensions of Strategy Series.
© 2016 John Ashcroft and Company, Economics, Strategy and Social Media, experience worth sharing.
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