I'm very excited about your interest in joining the Dream Business Blueprint course.

And that's because you're about to get your hands on the EIGHT BUSINESS PRINCIPLES that will take you from zero to building a highly profitable online business!

We'll tear down complex systems and give you only the information you need to succeed.

• No more getting overwhelmed.
  

• No more getting stuck.
  

• No more doing a lot of busy-work without accomplishing much of anything.

Now before we delve into the eight business principles below, I want you to ask yourself one question:

You see, a lot of aspiring business owners that I speak to just look at one or two factors (such as profitability).

They figure if they make a lot of money with their business, then they'll be happy.

But the truth is, business owners who are happy generally find a business that possesses the following four characteristics:

#1 Passion-filled.

Your business should not "feel like work". It should be something that you enjoy and love doing. Because if you don't enjoy it and love it today, you can be sure you're not going to love it and enjoy it a year from now, five years from now and so on.

What's more, your business may not be uber profitable right off the bat. It takes time to grow your business. Anyone who tells you otherwise isn't being completely truthful. So, if you're working long hours to get it off the ground and you don't have anything to show for it yet, you're going to start hating your business. It will feel like a job.

So, pick something you're already passionate about, and you'll end up making money without feeling like you're working. Do something you're gonna do anyway … and learn to make money from it.

#2 Purposeful.

Your business should be more than just a way to make money. After all, if you just wanted a paycheck then you could go get a job. Instead, your business is a calling. This is something whereby you make a difference in people's lives, in the world.

You might also think about this in terms of your legacy. Long after you're gone, the impact of your business is going to live on. What kind of impact will you make in the world? You don't need to change the whole world - but if you can change the life for a small group of people (your audience), then it's worth it.

#3 Profitable.

Obviously, you gotta look for something that makes money. : That's why a digital business is "dreamy". In particular, selling information is a dream business, as it's a "do it once, profit from it many times over" business model.

Here are the other advantages of a digital-information business:

• Profit margins are high. That's because you don't have any expenses associated with typical brick and mortar stores, such as renting store space, manufacturing products, carrying inventory and more. You have very low overhead, so almost everything you make ends up in your pocket as pure profit.
  

• You can reach people around the world from the comfort of your home. In other words, you can reach a BIG audience with minimal effort. You literally have a global audience at your fingertips.

• Advertising is very targeted. A lot of brick and mortar businesses place expensive ads that really aren't all that effective, only because their ad venues are somewhat limited. With your online business, you can reach people via very targeted advertising, such as pay per click platforms. And that means higher ROIs and more profit in your pocket.
  
  End result? Plenty of profit.

And finally…

#4 Portable.

A dream shouldn't tie you down. There is freedom and flexibility in WHERE you work (anyplace with an internet connection) and WHEN you work (setting your own hours). That's why an information business is a good choice, because you can run your business anytime and anywhere.

If you want to work at home today and work at the beach tomorrow, you can. If you want to work in the morning today and work in the afternoon tomorrow, you can.