It seems like there's a million and one landing page builders to choose from these days. Some are better than others in terms of pricing and features, but most create decent looking template based pages.
They look good, they're relatively easy to use and you don't need any design experience. 'drag and drop' your way to riches right :-(
You probably own at least one or two software tools like this already?
But that's actually A BIG PART of the problem.
Everyone's pages LOOK THE FREAKIN SAME!
Same layouts, similar colors, similar styles - Your visitors have seen them before (a thousand times before) And when everyone is doing the same thing it becomes a BIG TURN OFF!
Here's why it happens...
The people making these page builders are often design or coding specialists. But they're NOT conversion specialists.
And that means that their focus is fixed on creating pages that look 'pretty'. Or they spend all their time on builders/interfaces that are simple for customers to use...
... Or worse... They see a page builder that's selling well and they copy it - And their software 'clones' create pages that are effectively clones of the pages made by other builders.
Some even use the same 'white label' drag and drop page builder interface just wrapped up with a different cool sounding name (this happens a lot more than you'd think)!
And so on and so on.
- Yes you might have a page that looks okay.
- Yes you might have a tool that makes it easy to build a page.
- Yes it might only cost you a few bucks to do it.
But HOW BIG / HOW PROFITABLE / HOW SUCCESSFUL is your email marketing as a result?
For most marketers we talk too the answer is not big enough, not profitable enough and nowhere near as successful as they'd like it to be. And these pages get less and less effective with every passing day -
People's lists are getting smaller, less responsive, less profitable... and it's only getting worse. It's why you should consider using A.S.P.A.
While the rest of the industry zags it's time right now to zig!
CLICK HERE now to see one of our new pages and opt-in to discover why A.S.P.A. really is the secret to making email marketing work for you.
To Your Success
Simon Hodgkinson
