Lead Magnet Cheat Sheets
It doesn't matter what you're promoting, your lead magnet should be the best sales tool in your toolbox!
But if you want your freemiums to work double time for you, it's essential you create something that your prospects will reference or use again and again.
I'm talking things like buyer's guides... mini courses... templates... mind maps...idea lists.
Anything they'll want to use REPEATEDLY.
THAT'S THE KEY: The more your prospects use your lead magnet -> the more they'll see your promotions -> the more likely it is they'll click your links and buy whatever it is you're selling.
Simply put, familiarity generates sales. So it makes little sense to give away ebooks or reports that people download and read once (maybe) then never open them again.
(Don't copy what most online business owners and marketers are doing because they're simply NOT getting good results - And don't worry, if you already offering lead magnets that aren't really working it's pretty simple to re-purpose them)
Changing up the type of lead magnet you offer will help you stand out from the crowd and you'll generate bigger / long-term profits as a result.
