2. Use "How To" In Your TitleThe words "how to" are like a magic trigger that draws people to your report.
Just look at the difference between these titles:==> Housetrain Your Dog in 3 Days vs.
How to Housetrain Your Dog in 3 Days==> Make Money Online vs.
How to Make Money Online==> Get Rich vs.
How to Get Rich
3. Offer Plenty of Tips and Examples
Choosing a hot topic and a great title will draw prospects to your order page like metal shavings to a magnet.
But once they crack your report open, you need to wow them.
That's because satisfied customers become repeat buyers.
How do you satisfy them?
a) First, you better deliver everything you promised on your sales page (and more).
b) Secondly, you should make your content easy to understand and digest by providing plenty of tips and examples.
So instead of simply telling someone to "write a good headline," you should provide examples of good headlines (e.g., "The secrets of..."). Or instead of telling someone to cut 250 calories from their diet each day, you can give them ten tips and examples of how, exactly, they should do that.
4. Write a Part 2
One way to attract a flood of new buyers for your small report is by creating an enticing "Part 2" that you give away for free to all who purchased Part 1.
If Part 2 is even better than Part 1, you'll have customers raving about it all around your niche... and you'll have new prospects lining up to buy.
Example: You create a report called, "How to Get 30,000 Visitors to Your Blog." You can then create Part 2: "How to Get Make $30,000 From Your 30,000 Visitors."
Part 1 offered your customers a desirable result (getting 30,000 visitors).
But Part 2 offers an even more desirable result, because now your readers will find out how to turn those customers into cash!
5. Create a Tiered Pricing Structure
One way to increase your conversion rate is by creating a sense of urgency.
You can create this urgency by offering a tiered pricing structure.
Here's an example:
==> The first 100 customers get the report for just $10.
==> The next 100 customers get the report for $15.
==> Everyone after the 200th customer pays $20.
To make this tactic even more powerful, be sure to continuously update the number of copies left. That way people really feel the fear of loss as they see the low-priced copies being snapped up. Depending on your sales platform you could automate this, or if not I recommend updating your page every 5-10 sales (it's a little time consuming but it's such an effective conversion booster it's worth it).
You can make a lot of money by providing solutions to a hungry niche in the form of a small report.
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