Subject: The Fantasy of Strengths

August 2020
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The Fantasy of Strengths
While leveraging a strengths-based approach to leadership development is currently ‘in vogue' - minimizing or avoiding pivotal weaknesses is very risky. Leaders can gain big advantages by improving on their ‘soft spots’. 
So how is it that a strengths-based approach to leadership development and coaching can become a liability? Earlier this month, I was chatting with a seasoned CFO about the narrative 360 feedback results for one of her direct reports. She insisted that follow-up actions should focus exclusively on leveraging strengths identified from the feedback – not on the few ‘imperfections.’ While there’s definitely merit to leveraging strengths – failing to address pivotal weaknesses has potential for significant personal, professional and organizational downsides, to put it mildly.

As many of you likely know, the strengths-based approach first appeared in the mid-1990s in the social work field but quickly migrated to other industries and applications. In 1999 Markus Buckingham and Curt Coffman introduced the approach to the business world in their bestseller ‘First, Break All the Rules.’ This was followed in 2001 by another (even more popular) bestseller authored by Buckingham and Donald Clifton titled ‘Now, Discover Your Strengths’. The strengths-based approach had been adopted and soon became
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300 - 1095 McKenzie Avenue
Victoria, BC, Canada   V8P 2L5

CYGNUS Management Consultants Inc.
300-1095 McKenzie Ave.
Victoria, Canada V8P 2L5
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