Subject: Make Your Refresh Count

Insights on Strategy and Top Team Renewal
September 2016
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Make Your Refresh Count

If your organization is facing a strategy “refresh” or “reboot”, the following questions will help you narrow your focus, attention and effort

Over the past two weeks, three senior leaders in different companies have inquired about their desire to update a key aspect of their business. It seems that as summer winds its way towards fall, leaders get an itch to refresh. All of the updates mentioned to me fell into two broad categories: strategy and culture.

The reasons for the refresh varied – from a sense that the competition is gaining ground to clients asking for something quite different from that which exists. The biggest driver for the updates, however, appears to be a sense that things could be better. Emerging facts back this up in one situation, but the starting point for the other two is more of an intuitive gut feeling that there is room for improvement, sometimes of significant scope.

If you, too, are considering a refresh or reboot of any size, these questions will help you narrow your focus, attention and effort.......
 (cont'd)
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300 - 1095 McKenzie Avenue
Victoria, BC, Canada   V8P 2L5

CYGNUS Management Consultants Inc.
300-1095 McKenzie Ave.
Victoria, Canada V8P 2L5
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