You know how you read something and it gets your blood boiling.  

I just read this:

What a dichotomy?  

If a business' responsibility is to generate profits so it can grow, support a team and serve its customers, then it's the business' duty to find ways to remain relevant over the long term.  

However if a business is intentionally self-sabotaging itself, harming others for profit or playing not to lose, so it can be sustainable and relevant over the long term, then what is their mission statement?  

Ick.  That's not for me.  I'm not into duping people to make a buck or a lot of bucks.

I think, Goldman asked the wrong question.  Maybe, ...

How can curing patients be a sustainable business model?

What do we do next after we cure / solve a problem?

How can we build a sustainable business that cures / solves problems?

What would our business be if we solved all the diseases / problems?

How can build a sustainable business model by helping each person, pursue his/her genetic potential while curing diseases along the way?

...would be better questions.

The article discussed a business that cured Hepatitis C for 90% of the patients who used its medicine.  The first year profits were $12.5 billion, but the 2nd year they were $4 billion as there were less remaining people to cure.   If I was a Venture Capitalist and/or shareholder, I'd be concerned about profit and recouping my investment too, but I'd hope I already had thought about and/or hedged my bets by investing in a number of businesses that were working to cure / solve problems too.

Plus, if you consider my business model, I'd be building relationships with everyone, so when we solve one problem, they'll come to us for their next problem and more importantly if solving one problem takes them from sick to well, how can we be the one's to take them from well to better and then better to great and then great to best case and best case to genetic potential?  That'd be good branding for a business (problem solver) and good long term relationship building (sustainable business model).  

I care about people.

I care about winning.

I care about getting better.

I care about growing my business.

If I only cared about making money, I'd be doing something else.  I care about making a difference.  Changing Lives.  Changing Family Trees.  Giving people the love of exercise, training, happy hormone high fives and health.  This is fun for me.  I get to play with awesome people and make a living.  That's cool.

If I wanted to sabotage people's health, I sure wouldn't help them lose weight, get smaller waist sizes, decrease body fat, lower their blood pressure and resting heart rate, improve their posture or rehab their chronic pain spots.  I definitely wouldn't track results either because I wouldn't want proof that it works.

If I wanted to sabotage people's body transformation so they couldn't get back to pre-kids, pre-marriage, college, high school or bathing suit shape, I sure wouldn't have them work on nutrition, care if they showed up to train, pushed them out of their comfort zone, gave them things to do while away from us or designed and delivered programs and experiences that help change their bodies.  I wouldn't take pictures either because then we'd have time stamp proof to refer back to.

If I wanted to sabotage people's performance, I sure wouldn't have them do single leg work so they could reduce energy leaks and put more force into the ground so they could run faster with a longer stride length or jump higher.  I wouldn't work on their pillar stability (shoulders, core and hips) so they had reduced energy leaks and greater force transfer from the ground through the legs to the core through the arms and back.  I would not make things challenging so they increased their work capacity.  I would not celebrate their successes in public, so they could receive recognition for their efforts and inspire others to do the same.  That would be very bad.  I would not partner them with people who I thought would help bring out their best and/or challenge them to be better.  No, no, no.  I would not let them master movements so they could get better at them by training the same patterns for a season, nor track their sets, reps, weight, levels, sleep, meals, exercise, minutes, habits, resistance, ... so they could see progress.  I definitely wouldn't find ways to enhance their athleticism and athletic skills for certain sports by creating lessons around fundamentals required in upcoming sport seasons.

And I definitely wouldn't find ways to reduce overtraining, injury risk and enhance recovery from workouts by building in empowerment (recovery) weeks, proactively addressing common injuries associated with the next seasons sports and common injuries & postural asymmetries associated with my client demographic.  Why would I want to do that?

Why not just pretend to care and pretend to try?

Because I know that everyone has a choice.  I know that just because I use what I believe to be at the time, the best way to yield the results my clients recruit me to deliver, they still might not do it, do it fully, do it the way I designed it for them or do it forever.  Even if you give them the best and deliver it in the best way, compliance may not be great, so what happens if you choose to give them anything other than the solution?

I know that life is a journey and everyone's journey is different, even when they're similar, so the rate and pace of change will differ for each person.  It's a good goal to aim for your genetic potential like it is to shoot for the stars.  You may not reach your genetic potential, like you may not reach the stars, but the pursuit is key and the process can be rewarding.  And by rewarding I don't mean that going through chemo and radiation is rewarding because it sucks.  Training can suck, but its usually pretty great and that's what makes the process rewarding.  Working on your self-care isn't always easy, but it sure makes your day better and your outlook brighter and this pursuit is what's rewarding (as well as the results).  

I know that even when clients achieve goals, they'll want more and they'll give me first dibs on helping them achieve their next goal because of our past success together.  I know that if I care, do right by them and I'm there for them through the toughest times, the best times and all the times in between, they'll be more likely to choose me to be their scheduled self-care appointment, their go to Ace up their sleeve and their number 1 referral to help people they care about solve their health, body transformation and performance goals.

I choose to care enough and try enough to deliver results vs. pretend for my business model because I believe in a relationship model that provides solutions to problems and deliver it through high energy and empowering experiences.  Its been sustainable for almost 10 full years now and come January we'll be working towards our next 10 years.

My blood is still boiling thinking about all the people waiting for cures and potentially getting duped because that's some business' idea of sustainability.  

Being the change I wish to see in the world,

Coach Mike

p.s.  If I can help you or help you better with your health, body transformation and/or performance goals, reply and let me know.  I'd love to help you make a change!