Subject: A Very Special Announcement

Hello my Clar8ty Family!

I am super excited to be writing to you to share something very special.


Many of you have known me and been with Clar8ty for years, and some of you just a short time. It’s now been (8) eight amazing years since I created and began sharing “Clar8ty” health products. 


Since I was a young teen, I had made being a health-minded individual a non-negotiable. I've been blessed to share my amazing health products with YOU, my Clar8ty family, and I absolutely love seeing the continued benefits you receive through our products.


Many of you may not be aware that my entire life I have been surrounded by fabric. Yes, fabrics – I’ll explain! My Grandfather started our family textile business in 1924. It’s called Hoffman California Fabrics and is very well known in the industry. My Father, Walter has run the company since I was born, designing and selling textiles to leading surf brands, such as, Hang Ten, Ocean Pacific, Offshore, Quicksilver, Gotcha, Billabong, O’Neil, Roxy, Volcom, Ralph Lauren Polo and many more.

In my early 20’s I also sold our fabric to clothing manufacturers in Northern California, and then in Texas. In 1995, I began working at the Hoffman Headquarters in Mission Viejo. I started in the accounting office, and soon moved on to become the CFO. That was in 2005! I am now, also, an owner. You may be asking, sure this is a great story, but why is she telling me this? No worries, I’ll answer that! 


Approximately a year and half ago, I decided it’s time to get Hoffman from behind-the-scenes, supplying fabric to manufacturers, and being named in collaborations with many major brands to in-front-of-the-scenes. I felt it was time to make my mark with our legacy by starting a women’s premium resort and activewear brand that solely uses exclusive, one-of-a-kind, archived Hoffman prints that are not available anywhere else.

I named my company, “LOVLEI,” with a mission to help women glow more confidently, inside and out. It’s been a lifelong passion to do this. We offer uniquely designed and ethically sourced resort and activewear that is aligned with outstanding lifestyle opportunities and unique perks. 


My aim is to create a company that attracts those who uplift and embrace inclusivity and individuality. Together, with the support of my friends and family, such as yourself, my team and I can offer a brighter future and a LOVLEI life, for generations to come.

I am thrilled to announce this  launch with you. It was important to me that you be some of the first to know. LOVLEI is an absolutely gorgeous and unique apparel line that is also ethically sourced. This was important to me. 


You can find us at Lovlei.com and on all social channels @LovleiLife


For being such a dedicated and loyal customer to Clar8ty, I want to share with you a special offer. Do me a big favor and head over to the website, Lovlei.com. And, if you fall in love with our designs, which I know you will, please punch in your personal discount code Clar8ty, which will provide you with 15% off your entire order.


We also have a FANTASTIC rewards plan, so if you love to “wear and share” beautiful styles, go ahead and contact our customer service department right away, at CS@Lovlei.com


If you are a great fit, which I know you will be, we can even set you up with your very own Ambassador account, and waive enrollment fees. This way, you can share our beautiful styles with your friends, family and personal following and get paid to do so. It’s my way of saying thank you!


With much love and admiration, I hope to see you on the inside, at Lovlei.com


Sincerely, Robin

The LOVLEI Family

The LOVLEI Fashion Show - Dana Point CA


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