Happy Friday! I'm sitting at a local cafe listening to Dr. Becky talk about new discoveries in exoplanets (YouTube) and writing you, while my husband Ezra works on brainstorming his next novel in advance of writing the first draft in November.

I want to talk about book marketing. (I'm sending a separate email today on the special offer we're offering right now.)

Whether you love it, hate it, or are indifferent to it, I'm here to say you can find a way to make book marketing work for you. (I've worked with 100s of writers who have done so.)

Finding new readers is so key to our success as novelists.

That's the purpose of book marketing.

You're like the person at the grocery store inviting shoppers to taste the delicious new kind of cheese. Yum!

Back to your books - when you're marketing your stories, you're inviting people who are already looking for reading yumminess.

Your job (your mission should you choose to accept it) is to make sure those people hungry for your types of books know about them.

And, you've communicated your unique and specific yumminess via: your book blurb, book cover, tag line, etc. so that people can say, "Aha! This is exactly the kind of story I love to read!"

Segue to this week's podcast interview with BookFunnel creator, Damon Courtney.

BookFunnel is a software tool that helps us find our find readers.

I love how affordable and flexible this tool is. Jump over to BookFunnel to check it out for yourself.

And no, they didn't pay me to say this. I've been a longtime user and it's helped me find 100s if not 1000s of new fiction (and nonfiction) readers!

I enjoyed learning about Damon's journey and passion and how that lead him to create BookFunnel.

Enjoy!

❤️