Subject: Hi Friend, Branding for Novelist Class Starts Tomorrow

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Branding for Genre Novelists Class Starts Tomorrow

June 30, 2015

Hi Friend, 

Happy last day of June!

Just a quick reminder that my Branding for Novelists class starts tomorrow -- July 1st -- and you can register through tomorrow, July 1.

Last call! Sign up deadline: 7/1/2015

Course Description:
  • What do I say on social media?
  • How do I find my audience?
  • What do I blog about?
  • Do I even need to blog?
  • How can I market without a budget?
  • I hate social media.
  • I don’t have the time to market myself and/or my books.

If you have any of these questions and concerns as a romance or other genre novelist, then you may not be focusing on what’s essential on your author marketing.

Nowadays, authors do more than just book marketing. We must market ourselves as a brand.

But authors tend to be private people. And we put so much work into our books, what do you mean we have to market ourselves, you may think?

You can develop an author persona that you feel good about, grow your audience, gather your fans, find people who can spread the word for you, and feel good about your marketing efforts, but it’s not an overnight thing.

And still the most important marketing tool we have is to write a great book.

So, what’s an author to do?

In this course on Branding for Romance Authors and Other Genre Novelists, we will build a foundation for your author brand. Authors need to know who they are and what they stand for and then be willing to experiment and play to find what works for them and what is fun. Our overall goal is to have you start your author career off as strongly as you can.

This course is both for unpublished and published authors, independently published and traditionally published. Geared more for beginners, more advanced authors will also find this course useful.

In this four-week hands-on online course, you will be invited to roll up your sleeves, try out the tools I recommend, and get feedback from the class on your efforts.

We will cover:

• Your core values
• What you stand for
• Defining your audience
• Crafting a 1-sentence branding statement
• Writing an author bio for your blog and social media
• How to use one of the most important tools in marketing: the Call to Action
• How to set up a mailing list
• Who your Key Influencers are and why they’re important
• The importance of launching and campaigns and the basics in how to craft one
• Ways authors can use their blog and what to say in blogging
• Drafting a content plan that plays to your strengths, interests, and what works

This course comes with some special features:
• We’ll run a Facebook party.
• We’ll run a Twitter chat.
• We’ll have at least 2 live online chats.
• We have 1 live webinar.

Lastly, this course comes with the added bonus of an online book marketing assessment from Beth Barany, the course instructor, and a 30-minute phone session with her.

Because of the interactive nature of this course, we’re offering it at a special price of $50 (for OIRW members) and $60 (for non-members.)
Note: This is the only time this course will be offered at this low price.


Branding for Romance Authors (& Other Genre Novelists): How to Create an Online Presence, Network Using Your Author Blog, and Craft a Content Plan
with Beth Barany 

July 1-31, 2015
An online course via Outreach International, an RWA chapter

Sign up here: http://www.oirwa.com/forum/campus/#JUL

** Last I heard the class already has 15 students. We still have room for you!

** This is the last time I'll be teaching this class in this format and at this low rate.

Next up! 

Webinar on the Benefits of In-Person Writing Retreat

Ezra and I will sharing on the benefits of working in-person with writing teachers and coaches as we give a sneak peek of our writing retreat in Paris this October 3-10, 2015.

Mark your calendar: Tuesday, July 14, 5pm Pacific

Registration for the Paris trip and all the details: 


Registration deadline is July 24, 2015

Is a Paris Writing Retreat to work on your novel in the cards for you this year?!



Have a Happy and Creative Week!

And thanks for playing!

All our best,
Beth & Ezra

beth@bethbarany.com

PS. If you found this newsletter useful, please forward it to your friends, writing buddies, and people who you know want to write a novel, but gosh darn it, haven't, yet.


ABOUT US
Beth and Ezra Barany are award-winning, best-selling novelists, and teachers who have worked with over 100 authors to help them get their books written and published.

♥ Happily married for over 15 years, we’re passionate about writing, storytelling, and guiding authors to achieve their dreams.

♥ We offer coaching, change work sessions, book marketing coaching (Beth) and cover design (Ezra), for novelists. More at bethbarany.com. 

♥ To explore how Beth can support you, schedule a 1-hour complimentary Discovery Call here: http://bit.ly/AppmtWithBeth.


ABOUT BETH BARANY

An award-winning novelist, certified creativity coach and Master NLP Practitioner, Beth runs Writer's Fun Zone, a blog for and by writers, and her recently launched school for novelists, the Barany School of Fiction.

Beth writes YA fantasy and sweet/sensual paranormal romance. She also writes how-to books and courses for novelists, including her home study coaching guide, The Writer's Adventure Guide: 12 Stages to Writing Your Book, a Hero's Journey adaption with you the author as the hero in your own adventure of writing your book.

In her downtime, Beth takes walks, paints, watches movies with Ezra, travels, and has coffee with friends and family. And plays with her two cats, gardens, and does capoeira. And sleeps. She loves sleep.


Lots of Free Resources for Writers:
http://baranyschooloffiction.com/
http://www.writersfunzone.com/blog
http://writersadventureguide.com/


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Photo Credit: by c. 2014 Vivienne McMaster
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