There are 2 major levers to scale any online business that 99.9% of people don't know, Friend…
I've had to fail 6 businesses before I learned this. 5 of them online.
I now own 2 that give me the freedom to live life on my own terms.
So after 4 years of failed attempts and another 4 of successful building…
…and 8 years of marketing studies and working with clients…
I learned that there are 2 levers all scalable businesses have in common.
And I want to share them with you.
And hopefully give you a shortcut.
Most entrepreneurs never learn this.
And others (like me) take years to learn it.
Even people that seem to be crushing it…
Most only master one of them.
The 2 levers are:
Reach.
Intimacy.
No. 1 is the ability to reach a large number of people who could be interested in what you offer.
This can be through:
Social media.
Search engines.
Paid advertising.
Those influencers you see out there claiming they have a thriving business…
96% of them don't!
But they live off of you believing they do.
They've mastered the art of amassing followers.
But they barely make enough to pay the bills.
Do you know why?
Because they haven't learned the second secret of the game.
No. 2: Turning followers into subscribers.
Yes, email subscribers. That's where your revenue comes from.
How? I hear you asking.
First, the why…
Have you ever bought something from an Instagram post?
Few people have.
But how many things have you bought following an email you received?
I don't know about you, Friend, but many people do it almost weekly.
Just yesterday, this shoe company I love sent me an email and I clicked straight to their online shop.
Email marketing still has a return of $42 for every $1 spent.
That's the highest ROI across all digital channels!
Because it's an intimate means of communication.
And it allows you to develop trust.
So, the master strategy to ANY successful business growth is:
Build an audience somewhere.
Drive them to your email list.
They'll give you their money.
Yes, a lot of work goes into mastering each of these.
But even with some very simple strategies you can start making revenue for your business through email.
I’m working on something that will make this all look so easy...
In the meanwhile…
I’ll be going on live audio event with my friend Festus where we’ll talk about my lead attraction and email strategies.
And the best thing is, if you join us, you’ll be able to ask anything live.
Click here to find out the details!
Talk to you soon.
Best,
2-lever Fran
