Subject: Will 2025 be your year?

Will 2025 be your year?

December 30th, 2024 at 5:00 pm GMT

2025 is 2 days away and people are already making their New years resolutions. Personally, I think the whole idea is a little stupid. Most people are motivated to start. The motivation goes after a week. And then... they quit. I was going to write ...

Time for a Christmas break

December 24th, 2024 at 11:00 am GMT

After a year of almost non-stop work I'll be taking the next week off to enjoy a Christmas break. Which unfortunately means I won't be sending any emails... If you celebrate Christmas I hope you have a lovely break and take some time to relax with ...

The most overused copywriting tactic

December 16th, 2024 at 5:00 pm GMT

And why it's losing its effectiveness... ...

Social proof is evolving

December 9th, 2024 at 5:00 pm GMT

And you need to change how you're using it ...

You have to be a little crazy

December 2nd, 2024 at 5:00 pm GMT

An underrated trait that every successful person has. ...