Subject: Want a free copy critique?

Want a free copy critique?

September 25th, 2023 at 5:00 pm GMT

This week I thought I'd do something a little different. As a thank you for signing up for my email list, I'm giving you the chance to get a free copy critique. All you need to do is reply to this email with: Your nameHow long you've been writingThe ...

I made the biggest copywriting mistake

September 18th, 2023 at 5:00 pm GMT

And now it's become a norm... It was 2019, and I'd just bought my first copywriting course. A complete copywriting noob, I jumped on the first freelancing platform I could find and looked at what other people were doing. It seemed like charging per ...

Why overworking might be killing your progress

September 11th, 2023 at 5:00 pm GMT

In my first year of business I bought into the whole hustle culture narrative. I thought I had to work all hours of the day to achieve my goals. And at first, it worked out well. Within 6 months I'd landed a few clients and I was making a stable inc ...

How understanding Awareness Levels can improve your sales

September 4th, 2023 at 5:00 pm GMT

In 1966 Eugene Schwartz created a model called the Five Stages of Awareness. These stages are a great way to tailor your writing to a particular audience. However, they can also be a little overwhelming. In this email I'll break down the five stages ...