Subject: The first 3 copywriting books you should read
The first 3 copywriting books you should read
August 28th, 2023 at 5:00 pm BSTMost others are a waste of time One of the most common questions I’m asked is what books are best for new copywriters. While there are 100’s out there, there are 3 I believe are better than any others. The first is Breakthrough Advertising by Eu ...
5 headlines that will help you improve conversions
August 21st, 2023 at 5:00 pm BSTThey've been used by the top copywriters for decades... You may already know that I'm not a fan of copywriting templates. Most make your writing sound robotic and will limit how much you learn from your writing process. That being said, these 5 temp ...
This discovery shocked the scientific community...
August 14th, 2023 at 5:00 pm BSTAuthority is a popular method used throughout advertising. Historically it came in the form of celebrity endorsements, though influencer marketing has recently become a popular alternative. But how effective really is it? This was the focus on a Yale ...
Why 75% of copywriters quit in their 1st year
August 7th, 2023 at 5:00 pm BSTAnd how you can avoid being another stat I've written copy for over 3 years. During that time I've made every mistake under the sun. I've submitted work with errors. I've failed to outperform the control. I've worked with cheap clients. But three ye ...