Subject: How to craft the perfect headline
How to craft the perfect headline
July 31st, 2023 at 5:00 pm BSTThis is the bottleneck of most copywriters Just 20% of readers continue reading after a headline. Thats how ineffective 80% of headlines are. The reason? Most copywriters underemphasize the importance of their headlines. As a result they're often to ...
How social proof was used to commit one of the worst events in American history
July 24th, 2023 at 5:00 pm BSTAnd what you can learn from this as a copywriter Jonestown, Guyana, November 18, 1978. Over 900 individuals of the Peoples Temple voluntarily chose to take their lives. The incident became one of the largest mass deaths in American history. But why ...
How you can optimise your sales funnel
July 17th, 2023 at 5:00 pm BSTIt all starts with the first purchase You may have heard the sentence: The best people to sell to are those who have already bought from you At this point it's basically a platitude. But why is this the case? You see, as humans we're naturally cau ...
How a small favour doubled raffle ticket sales
July 10th, 2023 at 5:00 pm BSTAnd how you can use favours to double your results In 1971 Dennis Regan, a professor at Cornell University conducted a study on the effects of a small favour. In his study a volunteer was asked to rate several pieces of art along with another partic ...
The 3 skills that helped me double my income
July 3rd, 2023 at 5:00 pm BSTStruggling to improve your writing? This is for you When I first got started as a copywriter I fell into a trap... I was writing for hours every day and at first my writing was improving. But about six months in I started to stagnate. My writing was ...