Subject: Are you making these 3 mistakes in your welcome sequence?
Are you making these 3 mistakes in your welcome sequence?
October 30th, 2023 at 5:00 pm BSTYou could be leaving thousands on the table... Most companies overlook the importance of their welcome sequence. They make a number of mistakes, 3 of which I see all the time. These mistakes are not only reducing brands' short-term revenue, but they ...
Steal my 5-step process for writing headlines
October 23rd, 2023 at 5:00 pm BSTYou'll craft the perfect headline every time... I sat there looking at the empty screen. After 10 minutes of brain fog I just couldn't find an idea for my headline. 30 minutes later... nothing. Despite noting down a few ideas I quickly deleted every ...
3 things I learnt during a half marathon
October 16th, 2023 at 5:00 pm BSTAnd how you can apply them to your business This weekend I ran my first ever official half marathon. Despite having several injuries over the past 2 months, I pushed through and hit my time target. Since this achievement I've had a lot of time to re ...
How I helped a brand increase its email revenue by 342% in 3 months
October 9th, 2023 at 5:13 pm BSTAnd how you can do the same This April, I started working with a supplement brand struggling with low email revenue. In just 3 months I increased their email revenue by 342%... All without constant sales and discounts. Here's how. When I started wor ...
How a TV star became one of the worlds most influential "doctors"
October 2nd, 2023 at 5:00 pm BSTIn the 1970s Sanka ran one of the most successful ads in the coffee industry. It was so successful that the ad ran for almost a decade. But what made it a success? The use of an authority figure... But not in the traditional sense. You see, at the ti ...