Subject: Why you need to take writing breaks

Why you need to take writing breaks

September 26th, 2022 at 5:00 pm BST

Friend, I have a confession... Over the past few weeks I've been a little burnt out. Motivation has been low and ideas have been few far between. Luckily I had a small break pre-planned. And this morning I woke up to this view.Pretty stunning, right? ...

Is scarcity overused in copy?

September 19th, 2022 at 5:00 pm BST

View onlineFriend, You're not a copywriter if you've never used scarcity in your writing. It's used by new copywriters right up to the guys at the top. But is it overused? Consumers are starting to become a little skeptical of scarcity tactics. On bo ...

The copy mistake killing your conversions...

September 12th, 2022 at 5:00 pm BST

And examples of how to solve it View onlineFriend, Thought I'd do a small copy re-write for you today. A common problem I see most copywriters make is they only scratch the surface of the message they're trying to deliver. They'll complete a clever ...

Your catalyst to copywriting success is...

September 5th, 2022 at 5:00 pm BST

View onlineFriend, If you want to build your copywriting business quickly there's one thing that'll help you stand out: SOCIAL PROOF Once you have social proof to support your claims the whole game gets easier. But different types of social proof are ...