Friend,

Over the past month I've worked with some big crypto companies.

I've had articles posted on websites that get over 15 million monthly visitors.

It's been a major learning curve for me. But I've loved every moment.

Here are the 3 biggest lessons I've learnt.

Audience Quality Is More Important Than Audience Size

One of my clients has a much bigger audience than the other.

Over 20k more group members.

You'd naturally think they'd make more money, right?

Wrong.

With an audience of only 5k my smaller client hit a market cap of $21 million.

They may have a smaller audience, but every member supports them.

Using Your Customers Language Is Crucial

When starting I knew a bit about the industry.

But I was far from an expert.

To learn about the customers I joined several groups.

Studied their language. Studied their pain points. Studied their USPs.

Very quickly language such as "Doxxed devs" "Nodes" and "Blockchain" became a normal part of my vocabulary.

This made the ads I wrote 10x more effective.

With only 3 posts, we received over 3000 reactions on Reddit.

In less than a week we received over 14k sign ups for pre-release.

Stop Celebrating The Small Wins

In modern culture it's a big thing to celebrate the small wins.

You finish a project and treat yourself to a weekend of celebration.

Go you.

The reality is if you want to get to the top you need to stop celebrating the small wins.

If you're treating yourself every weekend you're falling behind.

I learnt this from my clients. They win and move straight onto the next project.

They haven't got time to celebrate everything.

The result? They're in the process of reaching a market cap of over $30 million.

Challenge

Reflect on your recent projects this week.

What lessons have you learnt?

How can you apply them to your life?

How can they help you improve your writing for future projects?

The more you reflect the more you'll learn.

Speak to you next week,

Copy Mav