Last week I received an email from a client I worked with in 2021.

I remember the client being a little difficult at the time, but I was focused on gaining experience over revenue.

He needed copy for a new offer which included a sales page, ads, and a few emails.

I summed up everything and sent over a quote.

I soon received this response:

"This is far too much- your rates are much higher than when we previously worked together?"

I replied breaking down the costs and explained that my rates had increased with my experience and results.

After trying to negotiate I told the former client that the rate was final.

He proceeded to tell me I "lack loyalty to previous customers" and that he was "going elsewhere to find a copywriter."

In all honestly, I was pretty relieved.

When we previously worked together, he paid invoices late, constantly tried to negotiate pricing and his feedback was a mess.

But here's the thing...

Cheap clients are often going to be more trouble than higher paying ones.

They think from a scarcity mindset "What do I have to lose from working with this person?"

Instead of an abundant mindset: "What can I gain from this collaboration?"

In my six years of copywriting my worst clients have always been the ones that paid less.

That said, in your first year you need to work with them for experience.

But after you've built a strong foundation you need to avoid them at all costs.

They drain your time, cause unnecessary stress, and just aren't worth the headache (or money.)

So if you're reading this and have a low-paying client that's constantly giving you headaches this is your time to get rid of them.

Either:

A) Suggest they pay more for your services (they might back out anyway)

Or

B) Replace them with a higher paying client

Have a great week,

Copy "Avoid cheap clients" Maverick