Friend,

Achieving your best is always something you should strive for.

However, at some point aiming for 'perfection' in your work can almost become procrastination.

This is something I realised after a year or so of writing.

I would spend so long making each work a 10/10 piece that I wasn't actually getting that much work done.

I used to spend hours stressing over the wording of a sentence.

Should I remove the word? Should I re-word the headline? Should I change the focus?

Aiming for perfection was holding me back.

To take things to the next level I had to make a mindset shift.

Here's what I realised.

You can only find out how good your work is by testing it on a real audience.

What may look like a 10/10 piece to me, may not sell anything.

However I could write a 5/10 piece and it could sell like crazy.

This meant the more I could write and test my work, the more feedback I could get.

Instead of aiming for perfection every time, I started aiming for great work. Work that I would rate 8/10.

I would then test more of this work for my clients.

The result?

I dramatically increased the amount I was selling.

I also started to enjoy the writing process more than I did beforehand.

Instead of worrying about a comma I was focusing on what messages were selling.

I would analyse emails and landing pages to see what worked and what didn't.

The whole process became exciting.

My passion for writing came back and I was getting better results than ever before.

Now I'm not saying do the bare minimum.

You want to test your skillsets and try new things.

However sometimes you just have to hit the send button.

You can spend a week writing the perfect email.

Or you can test out 5 great ones and get some feedback to improve.

Have a great week.

- Copy Mav