Friend,

A big mistake new copywriters make is trying to sell product features.

They think a cool new feature will help them stand out in the market.

Unfortunately, this is the wrong way to look at copywriting.

Customers don't care about your product's features.

They want to know how your product can solve their problem.

Start asking yourself this:

How can I help my customer achieve x with as little inconvenience as possible?

Instead of trying to sell to them with features, you bring them to you with a solution.

This simple trick will double your conversions every time you apply it.

Don't believe me?

Here are 3 headlines that sold millions when they were published.

Rolls Royce

"At 60 miles an hour the loudest noise in this Rolls-Royce is the electric clock"

Dove

"Darling, I'm having the most extraordinary experience..."

Coca Cola

"What does open happiness sound like?"

Notice that not one of them talks about product features.

If 3 of the worlds largest companies don't sell features in their headline, why would you?

Want me to look at your copy?

This week I'm going to review 1 piece of copy for someone signed up to my newsletter.

To enter, reply to this email with a problem you often run into when writing.

You'll be entered into a random draw and I'll email you directly if you've won.

I'll announce the winner Thursday evening at 4pm BST.

Have a great week,

Copy Mav