Friend,
I receive a lot of of message's from people who are struggling to land their first client.
"I sent 20 emails and didn't get a single reply"
"I sent 50 DM's, nobody wants my service"
When you're starting out you're going to be rejected more than you'll land projects.
It's just part of the process.
You're new to the industry and nobody wants to take a chance on you.
And be honest, would you be willing to put your business in the hands of a newbie?
But rejection doesn't mean you've failed.
It just means you haven't found the right client yet.
Here are 3 mindset tricks I personally use to deal with rejection.
1. Outreach Is A Numbers Game
Outreach is literally about numbers.
Once you start looking at outreach from a numerical perspective the whole process becomes a little easier.
You stop caring about the rejection because you know you'll have another yes coming soon.
It also lets you track where you're going wrong and areas for improvement.
If you have a low open rate you need to change your subject lines.
If you have a low reply rate you need to change your offer.
The more data you collect the better your outreach- so get sending!
2. Rejection Isn't Personal
When a prospect says no to your offer they're not rejecting you as a person.
Maybe they don't need your services.
Maybe you're not a good fit.
Maybe they already work with an agency.
It's important you don't take rejection personally as you can fall into the trap of self-doubt.
Instead of thinking of rejection as personal understand there are other factors in play.
The reason we fear rejection so much goes back to our primitive 'chimp brain'.
In the past if you were rejected from your tribe you'd be left in the wild...
Which meant you'd likely die.
Luckily we live in a significantly less brutal world.
When you're rejected today your ego takes a bit of a hit and you feel bad for an hour or two.
Then nothing else happens.
There's literally zero consequences unless you take things personally.
Accept you got rejected and move onto the next prospect.
You'll forget about the rejection in a few days anyway.
3. There's A Chance Your Offer Might Suck
Here's a hard pill to swallow.
If you're consistently being rejected there's a pretty high chance your offer sucks.
I see this all the time with people starting out.
They send hundreds of cold emails, thousands of DM's and rarely get a response (apart from people telling them to stop messaging).
This is almost always because their offer sucks.
"I provide copywriting to businesses" is not an offer.
It's too generic.
People don't really know what you're offering.
Instead try:
"I'll help you 3x your landing page conversions for £1000 or you get your money back"
This is an offer businesses want.
They have the chance to earn more and get their money back if they don't.
It's specific and a win-win for both parties.
Support it with some real testimonials and you have a solid offer.
As with everything in business, dealing with rejection takes time and practice.
The first few time's your rejected will suck.
You might feel down for a few days.
You might think about quitting.
But as you get used to rejection it becomes a norm.
You become more resilient and stop caring about the rejections.
You know another win is on the way, it's just a matter of time.
Once you think this way, the game will change entirely.
Have a great week and don't quit because someone said no.
Keep going because that yes is closer than you think.
- Copy Mav
