Friend,

Picture this.

You finally decided to take your outreach to the next level by hiring an agency.

You speak to the founder, Kevin, who promises you a minimum of ten meetings a month.

During your onboarding call you realise Kevin is asking questions he should already know about your business.

Clearly he hasn't done the research.

You end the call with a mind full of doubt and start questioning your decision.

"Do I have the budget for this?"

"Is this the right agency for me?"

"Could I get better results myself?"

This is called buyers remorse and is experienced by thousands of businesses every day.

And it's likely your clients have experienced this too- I know mine did!

Now, this isn't a dig at you or your business.

It's highlighting the first hurdle most entrepreneurs fall at.

Instead of leaving room for doubt, you want new clients to know they're in good hands.

Here's a 3-step strategy I use to do just that.

1. Create A Short Report

Everyone hates uncertainty & so removing it straight away can put on you on the path to success.

Start by creating a short report outlining the current stats of how their business is doing, followed by targets and how you plan to achieve them.

This can be increasing the CTR of a banner, improving flow conversions, increasing the number of campaigns you send, or something else entirely.

No matter what the goal is, show your client your plan and how you intend to implement it.

2. Generate A Quick Win

With copy you can quickly generate wins for your clients.

Send out a few extra campaigns.

Optimise and implement new flows.

Create and test a new offer (with your client's permission).

The sooner you start generating additional revenue for your client the better.

This quickly removes any buyer's remorse and puts money in your clients pocket.

Trust me when I say no client is going to complain about having too much money.

3. Maintain Communication After Your Initial Calls

Most agencies sign a new client, jump on a few calls and then go quiet.

This creates uncertainty and doubt which can damage your relationship.

Every week send your client a short ten minute video outlining your work for the week and the results you've achieved.

Loom is a great tool for this.

These videos keep your client up to date with your progress and also help you stay accountable.

If you haven't made much progress, which can be the case with longer term goals, explain what's been done to ensure you're working towards the results you've promised.

This way you don't let doubt and uncertainty creep in.

By taking a proactive approach to your onboarding process you create strong foundations to build long term relationships.

This can lead to more referrals, income and better quality clients as you build your reputation.

You'll also prevent the need for constant outreach by nurturing the relationships you already have.

Implement this for your next client & you'll quickly stand out within your niche.

Have a great week,

Copy Maverick