Friend,

I recently started working with a coach, and in our first week we focused a lot on mindset.

I learned a lot but noticed one thing kept coming up.

It's the difference between average copywriters & great ones.

And it's not what you think it is.

Most people think the best copywriters get to where they are because of their writing, network, and track record.

Although these have an impact, the people at the top think a certain way.

Now you've probably seen this online before, but what does it actually mean?

Here's a breakdown.

When it comes to goals most people focus on the OUTCOME.

The problem with these goals is that people become attached to the outcome.

So when they don't achieve the goal, they quit.

The best copywriters (and successful people in general) set goals that focus on the process.

By focusing on the process you look at variables you can control.

And each time you hit them, you get a small dopamine hit...

Which leads to consistency.

As you become more consistent, you build habits that take you towards your goal.

Instead of setting a big goal and struggling to hit it, your smaller goals take you one step closer to success each time you achieve them.

And when you don't hit your target you adjust your routine instead of quitting.

Now I know this sounds real simple.

But 90% of people still get it wrong.

This tells me that most people think they understand process > outcome but few actually do.

So are you someone who actually understands this mindset? Or do you mindlessly go along with it?

Here's how you can tell.

Over the next week look over your goals and see if they're process or outcome related.

If they're outcome related, you can acknowledge you didn't fully understand this concept (I didn't at first).

If they're process related, good.

You're on the right track.

Have a great week.

- Copy Maverick